Search Engine Marketing is a digital marketing technique where a business uses paid promotion to gain popularity of their websites by making it appear on search engine results pages (SERPs).
Ever since online shopping has become popular, Search Engine Marketing has become a crucial online marketing strategy for a company to attract consumers. The majority of the audience discovers new websites by performing a query on the search engines.
When audiences search for some information that is of a commercial nature, they are absolutely in the state of mind to make a purchase, compared to other sites such as social media. SEM reaches the targeted customers only when the customers themselves search for that particular information.
Here are some benefits of using Search Engine Marketing.
- Instant Brand Awareness : Search Engine Marketing helps a brand to get easily recognised by the audiences. It takes no time for a brand to appear on the top or bottom of page one of the search engine results pages (SERPs). It can be most beneficial for the business that is yet unrecognised.
- Reach audiences at the right time : Nearly over world’s half population uses the Internet. And most of them start their Internet experiences with Search Engine. And as a matter of fact search engines drive more traffic to a website compared to other sources. Being on the top of the search engine means getting visible by maximum audiences. And people use the search engines when they need to look for something. It is like providing people what they want when they are searching for that themselves.
- It gives a competitive advantage : Getting started with SEM, a business makes itself visible to maximum customers. There are the least chances that their competitors are on the top of search engine results pages (SERPs). Not every business uses paid services. And it is also not possible to appear on the top by using organic search or Search Engine Optimization. It takes at least 6-12 months for a website to appear on the front page of SERPs. Thus, being on the top of the competition can give a business fair advantage.