Search Engine Optimization

Search Engine Optimization also known as SEO is the process of increasing a website’s visibility on search engine results pages by using unpaid or organic practices.

It is a complex and time-consuming process. It takes around 4-12 months to get a measurable result if you have implemented an SEO campaign.

SEO campaigns include various factors that are very crucial. These are :

  1. Keyword: Keywords are fundamental components in landing high in Google’s rankings. Keywords must be relevant as it helps the users to find the content easily.
  2. Content  : Content is the core factor of a website. If the content strategy is not executed correctly, there could be some serious issues in search engine rankings.
  3. Analyzing website setup :  It is very important to analyze the website properly. The website platform should be fast, secure and easily optimizable. If a website is poor and outdated or not user-friendly, the campaign would not be a successful one.
  4. Backlinks : A backlink is a link created when one website links to another. It helps to enhance the authority of the site to the competitors, possible audiences and Google’s rankings.
  5. Site Structure : Site structure is referred to the way a website’s content is organized. It is a vital aspect of SEO strategy. The structure of a website shows Google which part of the site is most important.


  • It refers to all measures within the website to improve its position in search rankings.
  •  There are various factors that affect the ON PAGE SEO.
  • The most important is Keyword.
  • Whenever we start on On Page SEO , we start with Keyword Research.


  • It refers to all measures to actions taken outside of your own website to improve its position in search rankings.
  • There are various elements that can affect the OFF PAGE SEO.
  • The primary and most important metric is Backlink.
  • Whenever we start on Off Page SEO, we start with making quality backlinks with high domain authority websites.